Lower classes follow by the trickle down theory,
Emulation, Distinction, "The Mask of Fashion" -The thoery of hiding behind what we wear.
Georg Simmel- The feeling of isolation is rarely as decisive and intense when one actually finds oneself physically alone.
Simmel suggest that; because the speed and mutability of modernity, individuals withdraw
Discourse Analysis: Identity is constructed out of the discourses culturally available to us.
What is a Discourse?
Possible discourses: Ages, Class, Gender, Nationality, race etc...
Class: In terms of class, class only becomes justifiable when considered in relation to other classes. Humphrey Spender/Mass observation, Worktown Project 1937. The worktown project was produce by a group called Mass Observation where they produced a series of photographs looking at other classes and how other classes relate to eachother.