Modernism Definition;
http://www.tate.org.uk/collections/glossary/definition.jsp?entryId=174
In the field of art the broad movement in Western art, architecture and design which self-consciously rejected the past as a model for the art of the present. Hence the term modernist or modern art. Modernism gathered pace from about 1850. Modernism proposes new forms of art on the grounds that these are more appropriate to the present time. It is thus characterized by constant innovation.
Modernism, in its broadest definition, is modern thought, character, or practice. More specifically, the term describes both a set of cultural tendencies and an array of associated cultural movements, originally arising from wide-scale and far-reaching changes to Western Society in the late 19th century and early 20th century. Modernism was a revolt against the conservative values of realism.
http://www.tate.org.uk/collections/glossary/definition.jsp?entryId=174
In the field of art the broad movement in Western art, architecture and design which self-consciously rejected the past as a model for the art of the present. Hence the term modernist or modern art. Modernism gathered pace from about 1850. Modernism proposes new forms of art on the grounds that these are more appropriate to the present time. It is thus characterized by constant innovation.
Modernism, in its broadest definition, is modern thought, character, or practice. More specifically, the term describes both a set of cultural tendencies and an array of associated cultural movements, originally arising from wide-scale and far-reaching changes to Western Society in the late 19th century and early 20th century. Modernism was a revolt against the conservative values of realism.
Below are 5 images I've selected that particularly appeal to me and fit into this movement. They're from a series of German Matchbox designs from the 1960's.
The reasoning for them being modernist is because that even 50 years ahead of when they were made they are still relevant to current graphic design. Their stripped down aesthetics and simplistic nature is what makes them so effective, for example the third design of the blue eye is a very symbolic icon that sticks in your mind. The techniques that have been used to create them are modern techniques that are still used today so this helps the audience to connect to what they are looking at.
The reasoning for them being modernist is because that even 50 years ahead of when they were made they are still relevant to current graphic design. Their stripped down aesthetics and simplistic nature is what makes them so effective, for example the third design of the blue eye is a very symbolic icon that sticks in your mind. The techniques that have been used to create them are modern techniques that are still used today so this helps the audience to connect to what they are looking at.
1.
Another skill you can notice being used in the piece above is photo montage, this was very current for the period of time the matchboxes were produced but is a technique that remains to be used throughout design. The piece is universally understandable and has been produced to serve a purpose, there isn't a concept or meaning behind it and just follows the rules of form following function.
This matchbox cover above is my favorite out of the 5 i have collected, I really like the combination of colour within the type and how the 2 tones of blue compliment each other. The typeface and layout work so well because of how minimal they are, new techniques from the time they were made can be recognized, for example having the type and image set out across a grid and the image aligned to flow with the type.
No comments:
Post a Comment