Wednesday 1 December 2010

Semiotics

Definitions from Last weeks Lecture

Denotation-
  • indication: the act of indicating or pointing out by name
  • reference: the most direct or specific meaning of a word or expression; the class of objects that an expression refers to; "the extension of `satellite of Mars' is the set containing only Demos and Phobos"
Connotation-

  • Intention: what you must know in order to determine the reference of an expression
  • an idea that is implied or suggested

Signifier and Signified-

The signifier is the pointing finger, the word, the sound-image.
A word is simply a jumble of letters. The pointing finger is not the star. It is in the interpretation of the signifier that meaning is created. 

The signified is the concept, the meaning, the thing indicated by the signifier. It need not be a 'real object' but is some referent to which the signifier refers. 

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